Keep your platform Who will do the work?
See from your own role which platform fits you and who does the work.
Four roles
Four views. The same platforms through the eyes of four roles
Brand owner
As a brand owner you look at three things: the monthly cost, who does the work and what happens if someone leaves.
Looks at: Who it suits
- ikas
- Sellers in Türkiye who want to start with a ready‑made payment system and agreed shipping rates.Sources: 1
- Shopify
- Sellers who plan to sell to several countries from one store.Sources: 3
- Shopware
- Sellers who want a developer to shape the store to their own needs.Sources: 6
- Starting on a marketplace
- Sellers with a registered company and tax number who want to test their product on an existing marketplace.Sources: 9
E‑commerce lead
As an e‑commerce lead you look at three things: how payment and shipping are connected, how the daily work runs and which markets you open.
Looks at: Payment in Türkiye
- ikas
- Has its own built‑in payment system (virtual POS); card, bank transfer (havale/EFT) and cash on delivery can be offered.Sources: 1
- Shopify
- Shopify’s own payment system (Shopify Payments) is not offered in Türkiye; another payment provider is connected.Sources: 4, 5
- Shopware
- The standard installation has cash on delivery, invoice, prepayment and direct debit switched on; other methods such as card payment are added with a plugin.Sources: 7
- Starting on a marketplace
- The customer pays on the marketplace; the amount reaches your account after delivery, once the category’s payment term has passed.Sources: 11
Agency
As an agency you look at three things: which platform fits your client, which markets the store opens to and how the work carries on afterwards.
Looks at: Selling to Europe
- ikas
- The higher packages support selling abroad in several languages, countries and currencies (e‑export).Sources: 1
- Shopify
- A separate market is set up for a country or region; the local currency and translation are set.Sources: 3
- Shopware
- For each sales channel you choose in the admin which languages and currencies are active.Sources: 8
- Starting on a marketplace
- Trendyol has a micro‑export programme to Europe; new sellers cannot join straight away, and conditions such as a seller score and a sales history apply.Sources: 12
Developer
As a developer you look at three things: how the set‑up is built, where the code runs and who keeps it up afterwards.
Looks at: How it is set up
- ikas
- Ready‑made subscription; traffic and hosting are included. There is a free starter package.Sources: 1
- Shopify
- Ready‑made subscription; paid monthly or yearly, prices in US dollars.Sources: 2
- Shopware
- The open‑source edition runs on your own server or with a hosting company; there are paid editions too.Sources: 6
- Starting on a marketplace
- Opens after an application and approval; products are entered in the marketplace’s seller panel.Sources: 9, 12
Sample
Sample firms. The platform they chose and the four roles’ reasons
A brand that will sell only in Türkiye and is opening its first store
Market: Türkiye · Platform chosen: ikas
- Brand owner
- Sellers in Türkiye who want to start with a ready‑made payment system and agreed shipping rates.Sources: 1
- E‑commerce lead
- Has its own built‑in payment system (virtual POS); card, bank transfer (havale/EFT) and cash on delivery can be offered.Sources: 1
- Agency
- The higher packages support selling abroad in several languages, countries and currencies (e‑export).Sources: 1
- Developer
- Ready‑made subscription; traffic and hosting are included. There is a free starter package.Sources: 1
A brand that wants to sell to several European countries from one store
Market: Europe · Platform chosen: Shopify
- Brand owner
- Sellers who plan to sell to several countries from one store.Sources: 3
- E‑commerce lead
- Shopify’s own payment system (Shopify Payments) is not offered in Türkiye; another payment provider is connected.Sources: 4, 5
- Agency
- A separate market is set up for a country or region; the local currency and translation are set.Sources: 3
- Developer
- Ready‑made subscription; paid monthly or yearly, prices in US dollars.Sources: 2
A maker who wants to build the store their own way with a developer
Market: Türkiye and Europe · Platform chosen: Shopware
- Brand owner
- Sellers who want a developer to shape the store to their own needs.Sources: 6
- E‑commerce lead
- The standard installation has cash on delivery, invoice, prepayment and direct debit switched on; other methods such as card payment are added with a plugin.Sources: 7
- Agency
- For each sales channel you choose in the admin which languages and currencies are active.Sources: 8
- Developer
- The open‑source edition runs on your own server or with a hosting company; there are paid editions too.Sources: 6
Sample; not a real firm.
Sources (12)
- E‑Ticaret Paketleri ve Fiyatları (opens in a new tab)
- Fiyatlandırma (Basic, Grow, Advanced) (opens in a new tab)
- International sales tools (opens in a new tab)
- Supported countries for Shopify Payments (opens in a new tab)
- Third‑party payment providers (opens in a new tab)
- Pricing (Community Edition, Rise, Evolve, Beyond) (opens in a new tab)
- Payment methods (opens in a new tab)
- Sales Channel (languages, currencies) (opens in a new tab)
- Trendyol Satıcısı Olmak İçin Gerekenler (opens in a new tab)
- Trendyol Komisyonları (opens in a new tab)
- Trendyol’dan Alacağınız Ödemeler: Hakediş (opens in a new tab)
- Mikro İhracat Nedir? (opens in a new tab)
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