E‑commerce team for stores selling from Türkiye to Europe
In every country, buyers expect their own language, payment method and rules. We set up your store country by country to match; your team stays the same.
What changes in the store for Europe
Sample- note: LanguageEach country’s own language
- note: RulesProduct safety, packaging registrations
- note: PaymentCard, services such as PayPal
- note: ShippingIOSS, €3 customs duty, returns address
Which countries are you entering?
Choose the countries you want to sell to; your choice carries over to the form below.
Your marketsChoose as many as you like
An agency? We work under your brand
Selling in a market that isn’t here? We cover it in the review too.
Language: each country expects its own
The product page and safety information are in the language of the country where you sell. We work in Turkish, German and English.
In an online listing, warnings and safety information are in a language set by the country where the product is sold and easily understood by consumers. EUR‑Lex (opens in a new tab)
On platforms such as ikas, the language, translation and a price list in the country’s currency are set up separately for each country. ikas Destek Merkezi (opens in a new tab)
In Shopware, each domain gets its own language and currency, and each sales channel its own countries, payment and shipping methods. Shopware Docs (opens in a new tab)
Rules: shared across the EU, extra in each country
Product safety follows the same rule across the EU; packaging and battery registrations are separate in each country.
An online listing clearly shows the manufacturer’s name, postal and e‑mail address, and information and a picture that identify the product. EUR‑Lex (opens in a new tab)
If the manufacturer is outside the EU, the listing also gives the name, postal and e‑mail address of the responsible person in the EU. EUR‑Lex (opens in a new tab)
Amazon asks for a separate Extended Producer Responsibility registration number for packaging and batteries in each EU store where you sell. Amazon Seller Central (Deutschland) (opens in a new tab)
Rules from the calendar
EU
in 6 days
For goods sold online and shipped into the EU from outside, customs receives product identifiers: the seller’s, the manufacturer’s and, where there is one, a standard one.
Our part
We make the SKUs, manufacturer part numbers and barcodes in your store complete and consistent.
EU · Germany
New EU packaging rules apply. Selling into Germany without a branch there needs an authorised representative.
Our part
We check your packaging registration and finish the missing steps with you.
EU
Temporary · ends 1 July 2028
The EU duty relief up to €150 has ended: goods whose VAT is collected through IOSS, or that come by post, pay €3 per type of item. Under the EU guidance, A.TR goods may be exempt with a full declaration without IOSS.
Our part
We review your prices and delivery details for it; your customs broker handles the customs side.
EU
Every listing in the EU names the manufacturer with a postal and an e‑mail address, the product details with a picture, and the warnings. A manufacturer outside the EU also names the economic operator in the EU.
Our part
We add these details to your product pages and marketplace listings and close the gaps with you.
Not legal advice. The legal texts come from your lawyer or legal‑text provider.
Payment: cards first, online payment services next
In the European Central Bank’s 2024 study, about half of online payments are made by card.
Online payments in the euro area (by number of transactions)
- Card48%
- Online payment services (such as PayPal)29%
- Direct debit5%
- Instant credit transfer5%
21% of day‑to‑day payments are made online; by value the share is 36%. European Central Bank (opens in a new tab)
In 2019 the card’s share of online payments was 54%; its share is falling. European Central Bank (opens in a new tab)
Shipping and customs: three questions when shipping from Türkiye
Where is VAT collected, what customs duty applies, where do returns go? Your customs broker handles customs.
For orders up to €150, VAT can be collected at payment (IOSS), so the buyer pays nothing on delivery. Your Europe (European Union) (opens in a new tab)
A seller established outside the EU generally appoints an intermediary established in the EU to use IOSS (except in countries with a tax assistance agreement with the EU, such as Norway). European Commission, VAT e‑Commerce One Stop Shop (opens in a new tab)
From 1 July 2026 to 1 July 2028, parcels up to €150 carry a €3 customs duty for each different type of item. The customs union exemption depends on VAT not being collected through IOSS and on a standard declaration. European Commission, Taxation and Customs Union (opens in a new tab)
Marketplaces such as Kaufland ask for a returns address inside the EU. Kaufland Global Marketplace (opens in a new tab)
- OrderVAT can be collected at sale (IOSS)
- Customsup to €150, €3 per item type
- Deliveryto the buyer in the country you choose
- Returnan EU address, depending on the marketplace
Marketplaces
Each marketplace has its own seller terms. The official seller page and one condition you should know:
Amazon
In the European stores, packaging and batteries need a separate registration number in each country; in some countries there is also a service that pays the fees on your behalf.
eBay
Listings missing product safety information may not be shown to buyers in the EU and Northern Ireland.
Source: eBay VerkäuferportalVerordnung über die allgemeine Produktsicherheit (GPSR) (opens in a new tab)
Kaufland Global Marketplace
Every product needs an official barcode (EAN/GTIN); sellers outside the EU are asked for that country’s VAT number for each sales channel.
Source: Kaufland Global MarketplaceSeller Registration (opens in a new tab)
bol
To sell in the Netherlands and Belgium you need a business registration, a VAT number and a bank account in the SEPA area; sellers outside these two countries have a separate sign‑up route.
Source: bol Partner PlatformCreating a seller account with bol (opens in a new tab)
Let’s look at your store for Europe together
Tell us the address; Europe is already selected. The review covers the language, rules, payment and shipping of the countries you choose.
After the form
- Reviewwithin 24 hours on working days
- Plan proposalwith reasons and price; no work starts without your approval
- First jobs10 working days after we get access
Free, with no commitment.
This page is for information. Not legal advice. Your lawyer or legal‑text provider supplies the legal texts, and your customs broker handles customs.
