E‑commerce team for stores selling from Türkiye to Germany
Ready for Germany’s language and rules; your team stays the same.
What changes in the store for Germany
Sample- note: LanguageProduct and safety information in German
- note: RulesImprint, unit price, withdrawal button
- note: PaymentPayPal, direct debit, card
- note: ShippingReturns, €3 customs duty, packaging registration
Start with Germany, expand if needed
Germany is selected; add other countries too, and your choice carries over to the form below.
Your marketsChoose as many as you like
An agency? We work under your brand
Selling in a market that isn’t here? We cover it in the review too.
Language: buyers read everything in German
The product page and safety warnings are in German. We write the store copy in German from scratch, so it doesn’t read like a translation.
In an online listing, the product’s warnings and safety information are in a language set by the country where it is sold and easily understood by consumers. EUR‑Lex (opens in a new tab)
We work in Turkish, German and English.
Rules: the pages are set up for Germany
We set up the imprint, unit price and withdrawal information in the store and check them regularly; your lawyer supplies the texts.
Imprint (Impressum): the name, address, details for quick contact including e‑mail and, where there is one, the trade register and VAT number are easy to reach at all times. gesetze-im-internet.de (opens in a new tab)
For goods sold by weight, volume, length or area, the unit price (Grundpreis) is shown clearly and legibly alongside the total price. gesetze-im-internet.de (opens in a new tab)
During the withdrawal period, a clearly labelled withdrawal button such as ‘Vertrag widerrufen’ sits in a prominent place in the store and is reachable at all times. gesetze-im-internet.de (opens in a new tab)
Rules from the calendar
Germany
in 67 days
Invoices between businesses in Germany become e‑invoices: from 1 January 2027 above €800,000 prior‑year turnover, for everyone else from 1 January 2028.
Our part
If you sell to businesses, we set up e‑invoices from your store together with your accountant.
EU · Germany
New EU packaging rules apply. Selling into Germany without a branch there needs an authorised representative.
Our part
We check your packaging registration and finish the missing steps with you.
Germany · EU
Stores need a withdrawal button: buyers cancel in a few clicks and get a dated confirmation.
Our part
We build the button and the confirmation e‑mail, and test them with a real order.
Germany · EU
Online stores selling to consumers must be accessible. Micro‑enterprises are exempt: fewer than 10 staff and at most €2 million turnover or balance sheet total.
Our part
We check your store for keyboard use, screen readers and contrast, and fix what is missing.
Not legal advice. The legal texts come from your lawyer or legal‑text provider.
Payment: buyers pay with methods they know
In the Bundesbank’s 2025 study, half of online purchases are paid with services such as PayPal.
Payment method for online purchases (by number of transactions)
- Online payment services (such as PayPal)50%
- Direct debit (Lastschrift) or bank transfer30%
- Credit card15%
- Debit card4%
Among online payment services, PayPal’s share is about 86%. Deutsche Bundesbank (opens in a new tab)
By value, the largest share (45%) goes to direct debit and bank transfer; bank transfer is used more for large amounts. Deutsche Bundesbank (opens in a new tab)
Shipping and returns: work out the cost from the start
When shipping from Türkiye, returns, customs and packaging registration go together; your customs broker handles customs.
After a withdrawal, the payment is refunded within 14 days at the latest; if the customer was told beforehand, they pay the return shipping cost themselves. gesetze-im-internet.de (opens in a new tab)
From 1 July 2026 to 1 July 2028, parcels worth up to €150 from outside the EU carry a €3 customs duty for each different type of item; several items of the same type count as one. European Commission, Taxation and Customs Union (opens in a new tab)
Goods covered by the customs union are exempt from it if VAT was not collected at sale (through IOSS) and the parcel was declared with a standard declaration. European Commission, Taxation and Customs Union (opens in a new tab)
Since 12 August 2026, a company with no branch in Germany that ships packaged goods directly to buyers there appoints an authorised representative in Germany; the company still does the packaging registration (LUCID) itself. Zentrale Stelle Verpackungsregister (opens in a new tab)
- OrderVAT can be collected at sale (IOSS)
- Customsup to €150, €3 per item type
- Deliveryto the buyer in Germany
- ReturnRefund within 14 days
Marketplaces
Each marketplace has its own seller terms. The official seller page and one condition you should know:
Amazon.de
Türkiye is among the countries accepted for seller registration; you need an address and phone number there, plus an international credit card or a bank account in Germany or Austria.
Source: Amazon Seller Central (Deutschland)Countries accepted for seller registration (opens in a new tab)
eBay.de
Listings missing manufacturer details, the responsible person in the EU or a safety warning may not be shown to buyers in the EU.
Source: eBay VerkäuferportalVerordnung über die allgemeine Produktsicherheit (GPSR) (opens in a new tab)
OTTO Market
To apply, the company’s head office must be in Germany, the Netherlands, Poland, Austria, France or Spain.
Source: OTTO MarketRequirements · How it works (opens in a new tab)
Kaufland
Sellers outside the EU are asked for that country’s VAT number for each sales channel and a returns address inside the EU; for CE‑marked products made outside the EU, the responsible person in the EU is entered too.
Source: Kaufland Global MarketplaceSeller Registration (opens in a new tab)
Let’s look at your store for Germany together
Tell us the address; Germany is already selected. The review covers language, rules, payment and shipping for Germany.
After the form
- Reviewwithin 24 hours on working days
- Plan proposalwith reasons and price; no work starts without your approval
- First jobs10 working days after we get access
Free, with no commitment.
This page is for information. Not legal advice. Your lawyer or legal‑text provider supplies the legal texts, and your customs broker handles customs.
