Your first marketplace in Türkiye: 6 questions before you choose

The first question is simple: will your application be accepted? Trendyol requires the seller to have a company, whether a joint‑stock company, a limited company, a sole proprietorship or another type, and to be registered for tax.⁠¹ The application is checked against the records of Türkiye’s Revenue Administration; the company must be actively trading and able to issue invoices.⁠¹⁠^,2

A note: if you have no store of your own and sell only on marketplaces in Türkiye, you do not have to register with ETBİS (Türkiye’s Electronic Commerce Information System). With your own store you must register; selling through a marketplace abroad can also create a duty to register.⁠⁵

Commission is not the only cost. On Trendyol it depends on the category, the brand and the seller’s trade level, and Turkish VAT (KDV) is included in the rate; you see the rates in the seller panel on the “Ticari Şartlar” (commercial terms) screen.⁠⁶ On top of that, a fixed platform service fee is charged per shipment; on 1 October 2026 the page stated 10.99 TL plus VAT, and 4.99 TL plus VAT for shipments handed over the same day with the “Bugün Kargoda” (shipped today) label.⁠⁷

Amazon.com.tr charges commission on the total sale price including the product price, VAT and shipping; the rate is between 6% and 20% depending on the category, plus VAT.⁠³ Since 1 January 2025, marketplaces have withheld an e‑commerce withholding tax of 1% of the amount excluding VAT from your payout; some sellers, such as those taxed under the simplified method, are exempt if they provide proof. This is not an extra tax; it is deducted from the tax you pay on your tax return.⁠⁸⁠^,9

There can be weeks between the day you sell and the day you are paid. On Trendyol the payment process starts when the order is delivered: the product’s payment term is added to the delivery date, and payouts are made on Mondays and Thursdays.⁠¹⁰⁠^,11 Amazon.com.tr deducts its fees from your sales and pays the rest into your account every 14 days.⁠³

During this time you carry the cost of the goods, shipping and advertising. Returns and shipping invoices are also deducted from the payout; if a return comes in after a payout, the amount comes off the next one.⁠¹¹ Plan your cash for the first months around this schedule.

In the Trendyol application you enter the carrier you will work with and the address of your dispatch and returns warehouse; the shipping invoice is deducted from your payout.⁠²⁠^,11 The time to hand an order to the carrier (“termin” on Trendyol) is 1 working day as standard; it can differ in some categories.⁠¹²

In distance sales, customers in Türkiye have a 14-day right of withdrawal without giving a reason.⁠¹³ The marketplace’s own rule can be longer: on Trendyol the customer can return the product within 15 days of receiving it.⁠¹⁴ On Amazon.com.tr you can ship orders from your own warehouse or leave them to Amazon Lojistik (Fulfilment by Amazon); the two have different fees.⁠³

The marketplace lists your product by its own rules. On Amazon.com.tr a product usually needs a barcode, that is a Global Trade Item Number (GTIN); for a new product you can obtain a barcode or request an exemption.⁠¹⁵

If the titles, descriptions and images in your store do not meet these rules, fixing them is the first job, before you apply.

Every marketplace tracks sellers with a few measures. Trendyol looks at three each month: the share of products cancelled because you could not supply them, the share returned because they were sent faulty, wrong or incomplete, and the share handed to the carrier on time.⁠¹⁶

If performance on these measures stays low, the store can be closed to sales in stages for 3, 7 or 30 days; when it closes, the stock and prices of all products are reset to zero.⁠¹⁶ To avoid failing to supply, Trendyol recommends comparing your physical stock with the panel and setting a safe stock threshold.⁠¹⁶

If your store and the marketplace sell the same stock, set up a connection that keeps the two in step. Trendyol, too, recommends asking about stock and price updates and the order and returns connection when you choose an integrator (a software firm that builds the connection).⁠¹⁷

Fill in one copy for each candidate marketplace. Any line you cannot answer is a question to ask before you apply.