What happens in the first 90 days
In short: The order of the first 90 days depends on what comes first for you: the first sale, the brand, or both in turn. There is no revenue figure here; we do not write a number without a source.
First sale first
- Start with a few products; every product page is complete.
- Test payment and shipping with a real test order.
- Record from day one which channel each order came through.
Brand first
- Logo, colours and photo style are settled before launch.
- The home page, the collections and the brand page speak the same language.
- The sales channels open once the brand look is complete.
If online is not your only channel
- Stock in the shop, in wholesale and online stays the same.
- Prices are the same on every channel, or the difference is stated clearly.
The first 90 days
The first 90 days on the Launch plan
Start
Free review · within 24 hours on working daysWith your approval
Plan and price, in writingOnce access is in place
First jobs · within 10 working daysEvery week, every month
A short summary and a one‑page reportAt the end of the third month
A review together; the plan does not renew automatically
In the Launch plan
- Store, payment and shipping set up
- Legal pages put in place
- Sales tracked from day one
Checklist
Launch checklist. Before you start selling
Each legal item shows its source.
Payment
- The payment provider has approved the application for card payments.
- A small test order was placed with a real card and refunded.
- If bank transfer or cash on delivery is offered, its terms are shown at checkout.
Shipping
- An agreement with the shipping company is in place; the shipping fee shows at checkout.
- The delivery time reads the same on the product page and in the order e‑mail.
- How returns are shipped is agreed and written down.
Legal pages
- The pre‑contract information (ön bilgilendirme) is shown before the order is confirmed, and the customer confirms having read it.Source: Mesafeli Sözleşmeler Yönetmeliği, md. 5–7 (ön bilgilendirme ve teyidi) (opens in a new tab)
- The right of withdrawal and the return terms are on a separate page; the withdrawal period is 14 days.Source: Mesafeli Sözleşmeler Yönetmeliği, md. 9 (cayma hakkı) (opens in a new tab)
- The privacy notice for personal data (aydınlatma metni) is visible where the data is collected (sign‑up, order).Source: 6698 sayılı Kişisel Verilerin Korunması Kanunu, md. 10 (aydınlatma) (opens in a new tab)
- Before selling starts, the store is registered with the E‑Commerce Information System (ETBİS).Source: Elektronik Ticaret Bilgi Sistemi (ETBİS) (opens in a new tab)
- If campaign e‑mails or text messages will be sent, the store is registered with İYS, the commercial message system.Source: Ticari İletişim ve Ticari Elektronik İletiler Hakkında Yönetmelik, md. 5 (opens in a new tab)
Product entry
- Every product has its photo, description, price and stock filled in.
- Options such as size and colour are entered separately; stock is tracked for each option.
- The product’s barcode number (GTIN) is entered, if it has one.
Sales tracking
- The test order shows both in the store dashboard and in the analytics tool (e.g. Google Analytics).
- The cookie consent banner is set up; the visitor’s choice is respected.
- Which channel each order comes from is recorded from day one.
Not legal advice. The texts come from your lawyer or your legal‑text provider.
