Where and through what to sell
In short: First what you will sell, then where; the platform is chosen last. Your own store, a marketplace or both: each way brings different work.
Your own store
- The domain, the payment provider and the shipping contract are in your name.
- The store’s look and pages are in your hands.
- Bringing visitors to the store is your job too.
A marketplace
- It opens after an application and approval; products are entered in the seller panel.
- The customer pays on the marketplace; the amount reaches your account on the marketplace’s payment terms.
- The marketplace’s rules and commission apply.
Both
- Stock and prices must stay the same in both places.
- Every order is prepared in the same order, whichever channel it came through.
Germany or Europe
- Legal pages, the right of withdrawal and price display follow that country’s law.
Platforms
The platforms side by side. The choice is yours
The information comes from the platforms’ own pages, as of 1 October 2026. Prices and terms can change; the sources are below the table.
| Topic | ikasready‑to‑use subscription | Shopifyready‑to‑use subscription | Shopwareopen source: the code is open to all | Starting on a marketplaceTrendyol as the example |
|---|---|---|---|---|
| Who it suits | Sellers in Türkiye who want to start with a ready‑made payment system and agreed shipping rates.Sources: 1 | Sellers who plan to sell to several countries from one store.Sources: 3 | Sellers who want a developer to shape the store to their own needs.Sources: 6 | Sellers with a registered company and tax number who want to test their product on an existing marketplace.Sources: 9 |
| How it is set up | Ready‑made subscription; traffic and hosting are included. There is a free starter package.Sources: 1 | Ready‑made subscription; paid monthly or yearly, prices in US dollars.Sources: 2 | The open‑source edition runs on your own server or with a hosting company; there are paid editions too.Sources: 6 | Opens after an application and approval; products are entered in the marketplace’s seller panel.Sources: 9, 12 |
| Payment in Türkiye | Has its own built‑in payment system (virtual POS); card, bank transfer (havale/EFT) and cash on delivery can be offered.Sources: 1 | Shopify’s own payment system (Shopify Payments) is not offered in Türkiye; another payment provider is connected.Sources: 4, 5 | The standard installation has cash on delivery, invoice, prepayment and direct debit switched on; other methods such as card payment are added with a plugin.Sources: 7 | The customer pays on the marketplace; the amount reaches your account after delivery, once the category’s payment term has passed.Sources: 11 |
| Selling to Europe | The higher packages support selling abroad in several languages, countries and currencies (e‑export).Sources: 1 | A separate market is set up for a country or region; the local currency and translation are set.Sources: 3 | For each sales channel you choose in the admin which languages and currencies are active.Sources: 8 | Trendyol has a micro‑export programme to Europe; new sellers cannot join straight away, and conditions such as a seller score and a sales history apply.Sources: 12 |
| Costs | Paid packages from 4,660 TL a month (excl. VAT); the payment system’s transaction rate; domain name extra.Sources: 1 | Basic plan: $19 a month paid yearly, $27 paid monthly; when you sell through another payment provider, Shopify also charges a transaction fee: 2% on Basic, less on the higher plans.Sources: 2, 5 | The open‑source edition is free; server and setup work cost extra. Paid editions from €600 a month (excl. VAT).Sources: 6 | Per sale, a percentage commission that varies by category and the seller’s commercial level; per shipment, a fixed platform service fee.Sources: 10 |
Sources (12)
- E‑Ticaret Paketleri ve Fiyatları (opens in a new tab)
- Fiyatlandırma (Basic, Grow, Advanced) (opens in a new tab)
- International sales tools (opens in a new tab)
- Supported countries for Shopify Payments (opens in a new tab)
- Third‑party payment providers (opens in a new tab)
- Pricing (Community Edition, Rise, Evolve, Beyond) (opens in a new tab)
- Payment methods (opens in a new tab)
- Sales Channel (languages, currencies) (opens in a new tab)
- Trendyol Satıcısı Olmak İçin Gerekenler (opens in a new tab)
- Trendyol Komisyonları (opens in a new tab)
- Trendyol’dan Alacağınız Ödemeler: Hakediş (opens in a new tab)
- Mikro İhracat Nedir? (opens in a new tab)
We work with all four.
